In an opening move next month the LUST website - www.lufctrust.org - will introduce an online survey to get the feel for a pricing structure that will bridge the gap between profitability for the club and affordability for supporters.
"The average family can''t afford to go to Elland Road any more - let alone young people, those on low pay, or unemployed," says McGowan. "These are children and grandchildren of loyal supporters who helped build the club's international reputation. They might wear the shirts and talk about the team but they''ve never set foot in Elland Road for years.
"Generations of long term supporters just can''t afford the ticket prices while, inside the stadium, half the seats are empty. It's partly tragic, partly outrageous.
"The club is better managed, now, than it has been for some time but we need to get the crowds back. People in Leeds should be able to watch their team again - and we want to work, in co-operation with the club, to achieve a better pricing structure that will help that to happen. It's in everyone's interests."
Four Free Tickets
With support from Leeds Co-op, LUST's own membership drive is currently offering four league match day tickets to the winner of a draw made up of new members who take out membership in blocks of four.
The free tickets will be in the North or South Stand for a league game of their choice and a photograph of the winners will be posted on the LUST website.
Closing date is November 15th and the draw will be made immediately afterwards. Adult membership of LUST is only £5 and further details, including application forms, are available on www.lufctrust.org
If you would like more information please contact Michael McGowan;
Tel: 0113 2621654 mobile: 0788074 3034