Radio Debate Goes On

Last updated : 14 August 2008 By Sports Desk
Radio Leeds and their coverage of Leeds United was something of an institution in the city.

Generations have grown up on the station's match-day programme, the consistent quality of which is best displayed by the number of former Radio Leeds commentators who are now employed nationally by the BBC and other broadcasters, John Champion, Ian Dennis and Peter Drury to name but a few.

The pairing of Adam Pope and Eddie Gray proved hugely popular, with the listening figures apparently some of the highest they had ever had when they were in full flow.

The live commentary of United's matches ceased as a result of a decision by the club to award their broadcasting rights exclusively to Yorkshire Radio, the station founded by Ken Bates two years ago.

Yorkshire Radio is a digital enterprise, and providing the firm with sole responsibility for match-day broadcasts is a brave experiment on United's part.

Leeds are not unique in selling exclusive rights to one station, and not every club in the country is in bed with the BBC.

Radio Aire were once in control of broadcasting rights at Elland Road, and Hull City are serviced by KCFM.

The more surprising aspect of United's announcement was that it will place them in the unusual position of offering no commentary to their supporters on an FM wavelength, a decision which was bound to provoke the hostile reaction that greeted their parting of ways with Radio Leeds.

The concept of digital radio has spread quickly across England but it does not have anything like the saturation of conventional broadcasting.

It is virtually non-existent as an integrated feature in modern cars. 90% of supporters in Leeds will have access to FM radios, and although DAB models are falling in price, they will be a necessary investment for supporters who wish to listen to commentary of this season's fixtures.

It would be presumptuous to expect that fans can afford or are willing to pay that cost, however small it may be.

Yorkshire Radio is still in its infancy, but the station plan to provide coverage of United's matches which, in their words, is of a standard 'Leeds fans deserve'.

There is no reason why, for those with the technology to access the station, they should not be able to deliver on that promise.

Their staff appear to be diligent and professional, and Yorkshire Radio is not a one-trick pony.

Their remit stretches beyond Leeds United and looks likely to continuing doing so.

There is clear concern among the club's fanbase about the ties between Bates and Yorkshire Radio and, given that United's chairman created the station, a reasonable question over impartiality.

Yorkshire Radio might resent the insinuation that they are too close to Bates; frankly, it is their responsibility to counter the claims with objective coverage.

That is what listeners will expect. Leeds United do not owe the BBC a living anymore than the BBC were asking for one, but it would be extremely unfortunate if the digital revolution that Leeds have embraced left certain supporters in silence on Saturday afternoons.

Live commentary is a valuable product but, when all is said and done, it is a product that exists purely for the benefit of the fans.

That is its purpose.

If United's decision is successful then the supporters will be happy, but close attention must be paid to the agreement to ensure the distribution of rights is to the benefit of their match-day experience, and not to its detriment.