Paraag Marathe explained the system would analyze fan attendance, transactions, and engagement to adjust prices in real time, similar to airlines, without just hiking costs across the board.
He highlighted that Leeds already uses some tiered pricing but sees AI as a way to boost revenue while favoring loyal attendees.
Fans quickly criticized the idea as greedy and unfair, fearing it would punish regulars who miss games and benefit tourists, with one calling it a squeeze on supporters who make the club what it is.
No firm plans are in place as Leeds focuses on stadium growth and team investments.
