Leeds Sign Big Commercial Deal

Last updated : 26 August 2004 By Kevin Markey
The agreement, which includes exclusive pouring rights, ground signage, tickets and player appearances, will position Carlsberg as the ‘Official Beer’ of Leeds United until the start of the 2007/2008 football season.

Alan Hegarty, operations manager at Leeds United, said: "To be working in partnership with such a high-profile brand in the sports arena is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club and its brand profile and we look forward to a long and mutually successful relationship in the future."

Gareth Roberts, sponsorship controller at Carlsberg UK, said: "We are confident that together with the commercial team at Leeds United we will develop a successful partnership."